Academic Detailing: Pharma Fights Back Ever since it was introduced three decades ago, academic detailinghich now increasingly uses pharma sales techniques to educate physiciansas posed a difficult issue for the industry. Governed by a different set of rules,Hogan Hi-Sprint Uomo, academic detailing is changing the way pharma approaches sales. While the FDA has in recent years clamped down on what pharma can say about their drugs and introduced stringent new transparency rules, the same laws do not apply to academic detailers. And as the use of academic detailing increases in the US,see more, where the Agency for Healthcare Research and Quality (AHRQ) has poured almost $30 million into the practice, there are increasing concerns over the underlying motivation for its use, in light of tighter public drug budgets. Report Overview In Academic Detailing: Pharma Fights Back, FirstWord Dossier examines the use of academic detailing to educate physicians and asks what impact the practice is having on the pharmaceutical industry. The report questions not only the different rules for the industry and academic detailers, but under what conditions the approach works best and how pharma can fashion its response depending on whether the messages are favourable or not. Based on expert interviews, the report also reveals new marketing approaches such as changing compensation structures for sales staff and the increasing use of MSL teams. Incorporating four cases studies, the dossier offers insight into how pharma can stay abreast of what prescribers are hearingnd how it can be managed. Key Report Features Complete overview of the practice of academic detailing The AHRQ approach given its growing body of comparative effectiveness research Discussion of the industry two-part strategy for ighting back? Key Benefits Expert insight from 15 industry voices into academic detailing Fulsome discussion on how the industry is overcoming the challenges academic detailing presents Specific examples showing how new marketing approaches can work Key Questions Asked How is academic detailing changing pharma sales effort? What are the central challenges it presents to the industry?
cademic detailing is not just a ay no to drugs?programme. It begins with the assumption that prescribing is one of the most useful and challenging things we doctors do,Hogan Uomo Beige Oympia Scarpe, and we crave accessible, unbiased data about the drugs we prescribe.??Dr Jerry Avorn of Harvard Medical School Expert Views Include: Alan Bennett, counsel,Scuro Bianco Hogan Uomo Scarpe Oympia, Medical Information Working Group Dr Carolyn M Clancy, director, US Agency for Healthcare Research & Quality Dr Anthony V Dallas, jr, chief medical officer, CareHere Dr Robert Dubois, chief science officer, National Pharmaceutical Council Mark Ferdinand, vice-president, Canada's Research-Based Pharmaceutical Companies Dr Michael Fischer, president, National Academic Detailing Resource Centre Table of Contents : Executive Summary he concept of academic detailing > Pharma selling strengths > Learning from pharma > Defining the technique > Recalcitrance to change earning from the academics 1 he practice of academic detailing > Federal government > Does academic detailing work? For Related reports Plz Follow the Link: &PubId=&pagenum=1 From: Aarkstore Enterprise Contact: Marketing Team(Jyoti) Mob.No.918149852585/919272852585 Email: URL:
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